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Pep Guardiola just rewrote the rulebook on how football managers dress

How Pep Guardiola went from looking like a schoolboy in a blazer to becoming football's most stylish manager in a decade

May 23, 2026 2 min read ViralVein editorial
Pep Guardiola just rewrote the rulebook on how football managers dress

Remember 2016? José Mourinho was doing the whole tactical gear thing at Manchester United—quarter zips, long coats, the works. Arsène Wenger had his puffer jacket game locked down at Arsenal. Then Pep Guardiola showed up at Manchester City looking like he'd borrowed his dad's blazer.

Honestly, nobody saw this coming. The guy dressed like an overgrown kid in V-necks and ties those first few seasons. Safe. Boring, even. You wouldn't peg him as someone about to become the dugout style icon of English football.

But that's exactly what happened. A decade in, and Guardiola's basically the gold standard for how managers should look on the sideline. He's flipped the entire script on what a Premier League coach wears.

It's wild because the unwritten dress code was strict before he arrived. Managers wore suits or technical gear. Structured. Formal. Guardiola just... relaxed it. He started experimenting, taking risks, treating the dugout like he could actually have a personality about his clothes. And somewhere along the way, everyone else started following.

The thing is, he didn't do it loudly. No grand announcement or statement pieces. Just gradually became the guy everyone actually watches when the camera pans to the sideline. That's influence.